#94 Lisa DeFalco on Communications Analysis

<p><span style="font-weight: 400;">The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.</span> <span style="font-weight: 400;">During this episode, Lisa DeFalco discusses her 25-year journey in the business of communications analysis. Her firm’s newest AI based technology, Anna, is transforming TPG into an industry leading customer experience technology firm. Their platform evaluates communication effectiveness on a series of over 300 identified communication behaviors. We discuss implications and applications of this technology.</span></p> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><strong><a href= "https://www.tpginc.com/about-us">TPG, Inc.</a></strong></li> <li aria-level="1"><strong><a href= "https://information-professionals.org/episode/cognitive-crucible-episode-25"> Cognitive Crucible Episode #25 Alan Kelly on Mapping the Strategies of IO Actors</a></strong></li> <li aria-level="1"><strong><a href= "https://www.provokemedia.com/latest/article/obituary-alan-kelly-agency-founder-industry-iconoclast"> Alan Kelly Obituary</a></strong></li> </ul> <p><a href= "https://information-professionals.org/episode/cognitive-crucible-episode-94"> <strong>Link to full show notes and resources</strong></a></p> <p><span style= "font-weight: 400;">https://information-professionals.org/episode/cognitive-crucible-episode-</span><span style="font-weight: 400;">94</span></p> <p><strong>Guest Bio</strong><span style= "font-weight: 400;">: </span></p> <p><span style="font-weight: 400;">Lisa DeFalco founded the Independent Quality Assurance market, starting both an industry and a movement with the phrase “this call may be monitored for quality assurance.”</span></p> <p><span style="font-weight: 400;">Opening TPG i