94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd

<p><span style="font-weight: 400;">I am very excited to introduce you to Dr. Sudy Majd, a behavioral scientist applying concepts from behavioral economics in business. Sudy has always been interested in how people behave. Right out of college, she worked for a consulting firm that enabled her to travel all over the world to study consumer behavior. She then got a PhD in Psychology at Columbia where she focused on consumer decision making. She is now a consultant and on the advisory board of startup</span> <a href= "https://www.candidco.com/"><span style= "font-weight: 400;">Candid™</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">In today’s episode, we talk about a couple of specific projects she did on behalf of</span> <a href="https://www.candidco.com/"><span style= "font-weight: 400;">Candid™</span></a><span style= "font-weight: 400;">, a company that helps people straighten their teeth with clear aligners without ever having to go into an office. Sudy has been bringing behavioral science out of the lab and academia, and testing things within a real business. She shares how applying behavioral economics principles in a real business setting had unexpected results, and she discovered that the business questions were more complex than she realized.</span></p> <p><span style="font-weight: 400;">This is that concept of “finding the right answer to the wrong question” you hear me talk about on the show often, and the value of “questionstorming” – which I teach to many of my clients and with the group of members in the</span> <a href= "https://thebrainybusiness.vipmembervault.com/products/courses/view/1009944"> <span style="font-weight: 400;">BE Thoughtful Revolution</span></a><span style= "font-weight: 400;">. </span></p> <h3 style="text-align: center;"><a href= "https://thebrainybusiness.activehosted.com/f/123" rel= "noopener noreferrer"><strong>CLICK HERE FOR YOUR FREE DOWNLOAD!</strong></a></h3> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="