#93 - The secret to succeeding in a crisis with Benjamin Roth

<p>In early 2020 Urban Sports Club was on track to reach Unicorn status. They were making new hires every week, smashing sales targets, and gaining great media coverage.</p> <p>Then COVID struck.</p> <p>Suddenly everything the team had worked for was on the line.</p> <p>The Berlin-based company offers Europe’s largest flat-rate sports membership; but with gyms and studios shuttered across the continent and people forced to stay home, their business model simply wasn’t viable.</p> <p>USC needed a rapid change of direction. And this had to be communicated to partners, customers, and more than 500 international employees.</p> <p>In this episode of Speak Like a CEO, Oliver and Lena are joined by Benjamin Roth, Co-Founder and CEO of USC. They’ll be chatting about learnings from the last 11 months and the challenges posed by such a drastic pivot. Have a listen to find out more about:</p> <p>● &nbsp;Making and communicating crucial decisions when against the clock</p> <p>● &nbsp;Dealing with and responding to critical media coverage during a crisis</p> <p>● &nbsp;Why clarity and transparency are key for exceptional CEO communications</p> <p>● &nbsp;How great storytelling can help inform customers and build brand loyalty</p> <p><br></p> <p>Tune into the episode now.</p> <p>-------------------------------------</p> <p>Build your personal brand and boost your business in 30-days by getting UNIGNORABLE, Olivers new book including 4 free-bonuses for the special price of 4,99€ today: <a href="https://www.oliveraust.com/unignorable">https://www.oliveraust.com/unignorable</a></p> <p><br></p>