#93 Risking it all to start an impact investment fund, Jamie Newth founder CEO of Soul Capital

Jamie Newth joins Purposely to share his founder story and why and how he started Soul Capital. An academic and an entrepreneur Jamie is one of the key exponents of impact investing in New Zealand. Jamie risked it all by re mortgaging his house to seed fund his venture. This bold approach has enabled him to have an active stake in the company at the same time ensuring confidence from his early stage investors, ‘seeing that he was all in’. So what is impact investing? Different to Philanthropy, where donors give money to support good causes with no expectation of receiving a financial return. Impact investing is when investors combine an expectation of financial returns alongside delivering positive social or environmental impact. In New Zealand, while not new, impact investing is a relatively new phenomenon with a small market place but with an increasing number of opportunities. Established in 2014 and fully deploying its first fund in 2021, Jamie’s firm Soul Capital aims to get capital to entrepreneurs and enterprises who are tackling social and environmental problems as quickly as possible. Their first fund, called Awhi (which translates as embrace in Maori) has focused on getting growth capital to early stage impact enterprises. Investments have been made in six start-ups focused on the the following; sign language through artificial intelligence, impact measurement tool, sustainable packaging, agri-tech, fintech for good and food delivery. Jamie leads the Soul Capital team drawing on his expertise from a career consulting in entrepreneurship, strategy and growth. Jamie is unique in his experience as both a practitioner working across private, non-profit, and social enterprise sectors while teaching at the University of Auckland Business School. He holds a PhD in social entrepreneurship. He also sits on the boards of Social Enterprise Auckland, New Zealand’s only representative body for social enterprise, and on the board of Connect Supporting Recovery, a large community mental health service provide