#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

<div class="p-rich_text_section">Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…</div> <div class="p-rich_text_section"> </div> <div class="p-rich_text_section"> </div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "0"> <li data-stringify-indent="0" data-stringify-border="0">Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison</li> <li data-stringify-indent="0" data-stringify-border="0">In-person collaboration and networking with Guides from across the country</li> <li data-stringify-indent="0" data-stringify-border="0">Hands-on training using Storybrand’s messaging and business growth frameworks</li> </ul> <p> </p> <div class="p-rich_text_section">We expect spots to fill up quickly, so apply now at <a class="c-link" href= "http://storybrand.com/Guide" target="_blank" rel= "noopener noreferrer" data-stringify-link= "http://StoryBrand.com/Guide" data-sk= "tooltip_parent"><em><strong>StoryBrand.com/Guide</strong></em></a>.</div> <p> </p> <p>--</p> <p> </p> <p>Have you ever written something for your brand or someone else’s, only to re-read it and think it sounded “off?” When that happens, it’s usually because you strayed from the brand's personality. While clarity is the most important thing in marketing, marketers must also realize that having a consistent brand personality matters – and this becomes more and more important the larger your brand becomes.</p>