93: Challenger Evolved: Inspiring Change AND Sense Making w/ Spencer Wixom (Challenger)

<p>B2B buyers indicated just how important selling experience is in creating customer loyalty, far more than brand, delivery and price, and those sellers who create a better experience are leverage these five key traits.</p> <p>We had the opportunity to interview Challenger's&nbsp; Senior Vice President of Marketing,&nbsp;Spencer Wixom, to get all the details on this new research, how the Challenger Sales Methodology has evolved as a result, and what you need to do now to meet elevated buyer expectations and deliver a better selling experience.</p> <p><a href="https://www.linkedin.com/in/spencer-wixom-26a1a837/" target="_blank">https://www.linkedin.com/in/spencer-wixom-26a1a837/</a></p> <p>#salesenablement #salestraining #challengersale #valueselling</p>