92: Fix This Next with Mike Michalowicz

<p>One of our favorite guests, Mike Michalowicz, joins Dr. Sabrina in today’s episode to talk about his latest book <em>Fix This Next.<span class="Apple-converted-space"> </span></em></p> <p>Mike was the very first guest on the Profit By Design Podcast, and today marks his third occasion of being on the show.</p> <p>Listen in to find out what inspired Mike to write his latest book, learn about the Business Hierarchy of Needs as a basis of applying our business fixes, and why we need to be asking our clients what they need from us.</p> <p>Mike Michalowicz (pronounced mi-‘kal-o-wits) is the author of <em>Profit First, Clockwork, Surge, The Pumpkin Plan</em>, and his newest release <em>Fix This Next</em>. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.</p> <p>Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs and is here today to share the best of what he has learned.</p> <p>Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.</p> <p><strong>Show Highlights:</strong></p> <ul> <li>The biggest challenge business owners have is knowing what their biggest challenge is.</li> <li>The Business Hierarchy of Needs is based on <a href= "https://www.thoughtco.com/maslows-hierarchy-of-needs-4582571" target="_blank" rel="noopener">Maslow's Hierarchy of Needs</a>, and Mike explains how the five levels of need apply in business: <ol> <li>Sales</li> <li>Profit</li> <li>Order</li> <li>Impact</li> <li>Legacy</li> </ol> </li> <li>Where you need to apply your fix is always in this hierarchy. Start at the foundation, work your way up, and pinpoint where you’re compromised, where that thing is not adequately satisfied, then fix that and go through the cycle again to find the ne