92: Designing Your Business For Success w/ Eric Mbakop

<p><strong>Nam</strong><strong>e:</strong> <span style= "font-weight: 400;">Eric Mbakop</span></p> <p><strong>Business Name:</strong> <span style= "font-weight: 400;">A Swift Connect</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">Founder & Chief Designer</span></p> <p><strong>Age:</strong> <span style= "font-weight: 400;">27</span></p> <p><strong>Location:</strong> <span style= "font-weight: 400;">Chicago</span></p> <p><strong>Educational Background:</strong> <span style= "font-weight: 400;">Majored in Actuarial Science and a minor in Finance</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Eric:</strong></p> <p><span style="font-weight: 400;">Eric Mbakop is an Entrepreneur, Eternal Optimist, and a Designer for Small Black Businesses. As Founder & Chief Designer of A Swift Connect, the Cameroon native now resides in Chicago and considers himself a Chicagoan who designs strategies and graphics for small black businesses. In consequence, he is a strategic partner for small black businesses throughout their growth journey.</span></p> <p> </p> <p><span style="font-weight: 400;">Eric relocated from Cameroon to Chicago 10 years ago and graduated with a Bachelor's Degree in Actuarial Science and minor in Finance from Roosevelt University in Chicago. He worked as a Consultant for a consulting firm before launching A Swift Connect. He is an avid soccer fan and a Bulls fan!</span></p> <p> </p> <p><strong>DURING THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understanding the difference between branding and marketing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to define and understand your brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to lay the foundation of your brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of market resear