914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group

<p><span style="font-weight: 400;">I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphasizes the importance of shifting the focus to who you</span> <em><span style= "font-weight: 400;">really</span></em> <span style= "font-weight: 400;">are, not just relying on your professional title to tell your whole story. She details some fascinating discoveries that her firm made through the first-ever US study on the state of personal branding, and shares the current trends she and her team are seeing in marketing. Plus, she breaks down the four most important questions that you need to get really clear on before launching your personal brand and gives her top tips about where to start that process. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating a monetization plan for your reputation</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What motherhood has taught AJ about personal branding </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why your comfort will ultimately hold you back from your calling </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">AJ’s process for being present and consistent with follow-ups </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The three questions that Brand Builders Group sought to answer in their national personal branding study </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The best way to get started with your personal branding strategy </span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level=