91. Align & Engage for Enterprise Sales Success w/ Nema Hashemi

<p><span style="font-weight: 400;">Engagement is the moment when customers and prospects interact with the brand. From that moment on, the reality of being that brand’s customer becomes the customer experience. </span></p> <p> </p> <p><span style="font-weight: 400;">Without effective engagement, there is no customer experience.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/nemahashemi/"><span style= "font-weight: 400;">Nema Hashemi</span></a><span style= "font-weight: 400;">, Director of Sales at</span> <a href= "https://www.contentstack.com/"><span style= "font-weight: 400;">Contentstack</span></a><span style= "font-weight: 400;">, about creating engagement between customers and brand and alignment between content and code.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- The relationship between customer experience & engagement</span></p> <p> </p> <p><span style="font-weight: 400;">- What, exactly, is headless CMS?</span></p> <p> </p> <p><span style="font-weight: 400;">- How sales is involved in customer success, aka internal alignment</span></p> <p> </p> <p><span style="font-weight: 400;">- The present need to move as fast as possible on content</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"> <em><span style="font-weight: 400;">Google Play</span></em></a> <em><span style="font-weight: 400;">or