908. How To Start Something New With Less Risk

<p><span style="font-weight: 400;">What do you feel like is totally out of reach for you, and why? Maybe it’s hosting an event, launching a product, or adding on another service to your line up, but regardless of what arena you’re in, my number one piece of advice is to start small and scale from there. Lauren and I share examples of what it looks like to fine tune your idea and make it small enough so that you can get it off the ground. We discuss the importance of tapping into your message, audience, and marketing, and finding a through line that lets you show up as your authentic self in everything that you do. Plus, we recap what’s been going on with Lite Pink and our lives outside of work recently! </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Different avenues to reach your goals without taking huge risks </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to get people interested in your idea </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why we love collaborating with other people and small, local businesses </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What a white-label product is and why you should look into it if want to get into the products-based business space </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The three most important questions to ask yourself before you launch your business </span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sign up for The Spritz newsletter at</span> <a href="https://litepink.com/"><span style= "font-weight: 400;">litepink.com</span></a><span style= "font-weight: 400;">!</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Text LITE PINK to 310-496-8363 w