#90 - Creating a business expansion playbook: Jose Jair Bonilla, Chiper

<p><b>Jose Jair Bonilla</b> co-founder and CEO of <b>Chiper</b>, the leading B2B e-commerce platform for independent corner stores in Latin America.</p><p>He co-founded and led software studio <b>imaginamos</b> in Colombia and served clients in 10+ countries, pioneering the implementation of digital transformation processes across the region and accumulating over <b>15 years of development experience</b> in the process. He was a part of building <b>Rappi</b> from the ground up, but has been deeply ingrained in the LatAm startup ecosystem long before that.</p><p>His latest challenge is solving problems for the retail industry with <b>Chiper</b> through their presence in Colombia, Mexico and Brazil. Chiper raised a <b>$53 million Series B</b> led by <b>Tiger Global</b> and <b>Nosara Capital</b> to grow their customer network to over 100.000 corner stores.</p><p>On this episode, Jose covers:</p><ul><li>Opportunities for disruption in the retail industry</li><li>The digital transformation landscape in Latin America</li><li>And the key components of a good go-to-market strategy</li></ul><p>Building something new? Apply for the <b>Latitud Fellowship</b> at <a href='https://apply.latitud.com/'>apply.latitud.com</a></p><p><br/></p>