#90 - Catapulting a brand to success with Giorgos Tsetis

<p>Passion is not enough to do well in business. To be truly successful, you have to be <em>obsessed</em> with what you’re doing.</p> <p>It’s this mentality which helped co-founder and CEO of Nutrafol, Giorgos Tsetis, grow his hair-wellness company into a worldwide success.</p> <p>With a difficult marketplace to contend with, he realised early on that building brand credibility was essential for survival. Tackling customer scepticism was the key to catapulting the brand to success.</p> <p>In this episode of Speak Like a CEO, Giorgos draws on more than a decade of entrepreneurial experience, sharing his top tips for:</p> <p>📝 Mastering concise messaging, both internally and with customers</p> <p>🤔 Communicating to combat sceptecism around your brand</p> <p>👨‍👨‍👦‍👦 Reaching 100,000 social media followers through organic growth</p> <p>🌎 Founding a business which leaves a lasting positive impact on the world</p> <p>Giorgos’ interview with Oliver and Lena is available to stream NOW.</p>