90. Alexa Suter - Huha Undies - Improving Women’s Reproductive Health From The Outside In

<p>Yay! Finally putting this episode out! I actually recorded this one a while back when I first started my podcast.</p> <p>Alexa is the founder and CEO of Huha Underwear and Studio Media. I absolutely love Alexa’s entrepreneurial journey and have been following her for a while.&nbsp;</p> <p>She noticed and felt like something was missing in the undergarment industry for women - so she seized that opportunity and from there built a movement to uplift and empower women. Huha, is a line of anti-bacteria, anti-odor underwear.&nbsp;</p> <p>More than a comfortable product, Alexa has positioned Huha as a brand that sparks conversations. In addition to their highly inclusive marketing images, the brand uses fruit as an analogy to sizes, a topic that Alexa realized was uncomfortable for many women to talk about.</p> <p>Studio Media, Alexa’s marketing agency has almost tripled its revenue in the past three years, working with big brands like Jack Daniels, L’Oréal Professional, and Westin Hotels &amp; Resorts.</p> <p>So, if you're looking to learn more about starting a product business and using social media to leverage your brand - then this is the episode for you. :)&nbsp;</p> <p>Follow <a href="https://www.instagram.com/wearhuha/">@wearhuha</a></p> <p>Follow <a href="https://www.instagram.com/alexasuter/">@alexasuter</a></p>