9 Ways to Keep Clients Coming Back Again and Again - RD305

<p class="p1">This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit <a href= "https://stickermule.com/resourcefuldesigner" target="_blank" rel= "noopener">stickermule.com/resourcefuldesigner</a></p> <p class="p1"><br /> It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client.</p> <p class="p1">You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore you must keep as many clients as you can.</p> <p class="p1">For the first few years of my design business, I had less than a dozen clients, and less than a handful of those clients kept me busy on an ongoing basis.</p> <p class="p1">According to <a href= "https://www.invespcro.com/blog/customer-acquisition-retention/" target="_blank" rel="noopener">Invesp</a>, the probability of existing clients giving you work in the future is 60-70%, while the likelihood of getting work from new clients is 5-20%. So it’s easy to see why client retention is so necessary.</p> <p class="p1">Clients know a talented graphic or web designer when they find one. But it takes more than being an excellent designer to keep them returning. I’ve said this many times on the podcast before. Clients prefer to work with a good designer they like rather than an amazing designer they don’t like.</p> <p class="p1">The best way to keep your <a href= "https://www.resourcefuldesigner.com/are-your-design-clients-happy-with-your-service/"> clients happy</a> and coming back is to ensure they like you. And you do that by providing excellent service and building relationships with them.</p> <p class="p1">It’s best to do everything possible to ensure your clients feel valued, appreciated, and satisfied with your services. Here are nine tips for doing just that and keeping your clients returning. And you’ll notice repetition as I go through them, as many of these tips play off each other