9 Tips for Better Lead Magnets: How To Create A Valuable Freebie

<p>As business owners, we often create lead magnets in order to build trust with customers and encourage their patronage. A lead magnet would defeat its purpose if it neither results in trust building nor generates sales, and that can be frustrating. In this episode of Your Sparkly Brand podcast, we discuss tips on how you can create a valuable and enticing freebie that will make customers repose confidence in your brand and that will boost sales for your business.</p> <p>Key points in this episode…</p> <ul> <li>Meg hits the a-ha moment on a website design project she’s handling for a client.</li> <li>Lauren gets excited at the freedom she enjoys in her business which allows her to take time off to go on a trip.</li> <li>Synonyms of lead magnet.</li> <li>Lead magnet is a free piece of content or discount that prompts a person to give you their email address.</li> <li>Its goal is to build your email list and build trust with your potential customers.</li> <li>Email marketing is more intimate than other forms of marketing.</li> <li>“Join our email list” isn’t very effective.</li> <li>Your lead magnet must be something desirable.</li> <li>Focus on what your target audience wants or their struggles.</li> <li>Give an actionable quick-win.</li> <li>Consider how your audience prefers to consume information.</li> <li>Get creative with your freebie delivery.</li> <li>Give as much value as you can.</li> <li>Don’t be afraid to give too much away.</li> <li>Incorporate your brand values to your freebies.</li> <li>Lauren’s most successful freebie - the Zen AF Launch Checklist - can be accessed here: <a href="https://go.laurentassiagency.com/zen-af-checklist">https://go.laurentassiagency.com/zen-af-checklist</a></li> <li>Meg’s most successful freebies.</li> <li>Once somebody opts in for your freebie, drop them into a welcome series in your email platform.</li> <li>Include clickable links in your PDF if you’re creating one.</li> <li>Include a call to action (CTA).</li> <li>Consider your en