#9 - Andrea Wood

<p>Andrea Wood joins Tony Lockwood in Episode #9. This episode focuses on the importance of communication in supporting the transformation journey.  Andrea's background is fascinating and has helped her evolve her style and approach to transformation delivery. </p> <p>01:36 - A time to reset and reflect </p> <p>03:01 - Change is about disruption</p> <p>03:59 - The need for a burning platform</p> <p>05:28 - How her role as a Diplomat with Nelson Mandela helped shape her approach</p> <p>07:23 - Engagement of audiences is key</p> <p>09:07 - Communication isn't about speaking</p> <p>09:58 - How communication can help relieve the stress of transformation</p> <p>12:33 - The pendulum of change</p> <p>14:41 - The use of storytelling</p> <p>18:12 - The need to tap into every area of business</p> <p>23:57 - Is it a science?</p> <p>24:23 - What, Who, How & When</p> <p>25:39 - The importance of multimedia</p> <p>27:52 - Core lesson - the takeaway</p> <p>Total Length - 29:32</p> <p> </p> <p class="_04xlpA direction-ltr align-start para-style-body">Submit your questions</p> <p class="_04xlpA direction-ltr align-start para-style-body">If you would like to clarify anything with either Tony or Andrea, make a comment below or drop Tony an email. We will respond.</p> <p class="_04xlpA direction-ltr align-start para-style-body">About Tony Lockwood</p> <p class="_04xlpA direction-ltr align-start para-style-body">Tony heads the Transformation Practice for Thompson Wright Partners - he can be contacted by email at tl@thompsonwrightpartners.com</p> <p class="_04xlpA direction-ltr align-start para-style-body">About Andrea Wood</p> <p class="_04xlpA direction-ltr align-start para-style-body">Andrea describes herself as an action oriented Transformation and Communications leader and macro level thinker. Masterful at affecting communication for change across a range of strategic, operational and leadership areas, integrating process change with strategic business transformation programmes and drawing on experience in l