#8ONMarketing: “Being important is not what you should strive to be, but responsible” - Simon Kaheru.

<p>Sustainability is steadily rising up the agenda for consumers and brands alike. There’s an opportunity for brands to get sustainability right, and&nbsp; those who get it right to help drive change.</p> <p>Meet THE conscious Ugandan, <strong>Simon Kaheru</strong> the &nbsp;Director of Public Affairs &amp; Communications of Coca-Cola Beverages Africa</p> <p>Simon dives deep into;</p> <ul> <li>His journey into the comms space.</li> <li>Impressive CSR campaigns in Uganda.</li> <li>“Wokeness”</li> <li>Being part of the community</li> <li>Social Media Facade</li> <li>What has worked for him all these years</li> <li>Advice to new comers - hint “Start where you are”</li> <li>Sustainability strategy</li> <li><strong>GOLD</strong>: What it will take for Uganda to achieve and thrive in a booming middle-class economy in 2040.</li> </ul> <p>Follow up with <strong>Simon</strong> on <strong>LinkedIn</strong><a href="https://www.linkedin.com/in/siima-kyakuhaire-sabiti-265397190/"> </a><a href="https://www.linkedin.com/in/siima-kyakuhaire-sabiti-265397190/https://www.linkedin.com/in/simonkaheru/">here</a> and<strong> Twitter</strong> @skaheru</p> <p>Find out more about the <strong>Podcast Producer/ Host</strong><a href="https://www.linkedin.com/in/aggie-patricia-turwomwe-0a58b0165/"> here</a> send inquiries to onuganda@gmail.com or call/ WhatsApp +25678537996.</p> <p><strong>Resources</strong></p> <ul> <li><strong>The Conscious Ugandan </strong><a href="https://skaheru.com/the-conscious-ugandan/lets-change-from-vip-to-vrp-we-need-more-responsibility-than-importance/"><strong>blog</strong></a></li> </ul> <p>#woke #conscious #sustainabilty #CSR #brands #SimonKaheru #writing #communtiy #brandpurpose #Corporateaffairs #Marketingleaders #relevance #bumplove #media #communicationsolutions #marketing #influencers&nbsp;</p> <p><strong>PODCAST DISCLAIMER</strong></p> <p>The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podca