89. The 4 Stages of Video Adoption w/ Ethan Beute

<p><span style="font-weight: 400;">You already believe that sending video messages is one of the most successful ways to make you and your team members more visible to customers. But you’re a little iffy on exactly how to adopt video messages into your organization successfully. </span></p> <p> </p> <p><span style="font-weight: 400;">I’m</span> <a href= "https://www.linkedin.com/in/ethanbeute/"><span style= "font-weight: 400;">Ethan Beute</span></a><span style= "font-weight: 400;">, Chief Evangelist at</span> <a href= "https://bombbomb.com/"><span style= "font-weight: 400;">BombBomb</span></a><span style= "font-weight: 400;">, host of</span> <a href= "https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/"> <span style="font-weight: 400;">The Customer Experience Podcast</span></a><span style="font-weight: 400;">, and co-host of the CX Series on the</span> <a href= "https://sweetfishmedia.com/b2b-growth/"><span style= "font-weight: 400;">B2B Growth Show</span></a><span style= "font-weight: 400;">, here today to share what I’ve learned about video messaging adoption from years with the BombBomb team.</span></p> <p> </p> <p><span style="font-weight: 400;">What you’ll learn about:</span></p> <p> </p> <p><span style="font-weight: 400;">- The 4 stages of video adoption & their essential questions</span></p> <p> </p> <p><span style="font-weight: 400;">- How to overcome the discomfort of seeing yourself on video</span></p> <p> </p> <p><span style="font-weight: 400;">- Things people say when they’ve adopted video successfully</span></p> <p> </p> <p><span style="font-weight: 400;">- What it looks like in your organization when sending videos is normalized behavior</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources I mentioned during the podcast:</span></p> <p> </p> <p><span style="font-weight: 400;">- I wrote The Video Messaging Adoption Guide</span></p> <p> </p> <p><span style="font-weight: 400;">- I co-wrote</span> <a href= "https://www.amazon.com/Rehumanize-Your-Business-Acc