89: Finding Purpose Through Reinvention with Bruce Turkel

<p><span style="font-weight: 400;">Today, we have the pleasure of speaking to Bruce Turkel once again! Bruce has just published his sixth book called</span> <a href="https://amzn.to/3Fv17jv" target= "_blank" rel="noopener"><em><span style="font-weight: 400;">Is That All There Is?</span></em></a><span style="font-weight: 400;">. Bruce shares many heart-warming stories in the book about people who have made changes in their lives that are sure to move, motivate, and inspire you!</span></p> <p><span style="font-weight: 400;">In this episode, Bruce discusses his journey and his latest book. He also talks about change and figuring out what you truly want in life. </span></p> <p><span style="font-weight: 400;">We hope that you find our conversation with Bruce Turkel as enjoyable and inspiring as we did!</span></p> <p><strong>Bruce Turkel’s bio</strong></p> <p><span style="font-weight: 400;">Useful. Valuable. Enjoyable.</span></p> <p><span style="font-weight: 400;">These three words sum up Bruce Turkel’s communication philosophy and style. Whether he’s helping his ad agency clients develop robust, memorable brands, keeping audiences riveted and entertained during one of his many speaking engagements, writing another compelling post for his popular blog, or giving useful branding and advertising advice on a national news program, he lives and breathes this philosophy. Bruce conveys the importance of building strong brands to his clients, audiences, and readers, and shows them how to build their own brand value. Driven to see clients enjoy greater revenue by changing consumers’ perceptions, Bruce employs a uniquely powerful combination of creativity and marketing acumen to help them make their brands more valuable. Bruce follows the fearless business approach of embracing what’s new and adopting what works in his quest to provide outstanding value for clients and audiences. How does Bruce create successful campaigns? His first step is to understand what’s always in the back of customers’ minds – their own needs and wants