89: Existing Customer Focus: The Revival of Key Account Management w/ Liz Heiman (CEO and Chief Sales Strategist for sales consultancy Regarding Sales)

<p>Before early 2020, we saw the majority of sales and marketing teams focused on new account acquisition to fuel growth. Then the crisis hit, and many companies “circled the wagons” around existing customers, and all of a sudden key account management became vital again.</p> <p>So why this renewed focus and how do you get key account management right ?</p> <p>In this interview with Liz Heiman, CEO and Chief Sales Strategist for sales consultancy Regarding Sales, she answers these questions and many more in order&nbsp;to assure expansion revenue and growth from your key account management sales and enablement.</p> <p><a href="https://www.linkedin.com/in/lizheiman/" target="_blank">https://www.linkedin.com/in/lizheiman/</a></p> <p>#salesenablement #keyaccountmanagement #expandselling #valueselling</p>