88. Talking CX and EX with Sendoso’s Chief Customer Officer w/ Alli Tiscornia

<p><span style="font-weight: 400;">Not everyone knows exactly what a Chief Customer Officer does. Even fewer realize that their role is to create delight at every point in the customer experience journey.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/allisontempletiscornia/"><span style= "font-weight: 400;">Alli Tiscornia</span></a><span style= "font-weight: 400;">, Chief Customer Officer at</span> <a href= "https://sendoso.com/"><span style= "font-weight: 400;">Sendoso</span></a><span style= "font-weight: 400;">, about her relentless focus on customer experience.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- Defining the Chief Customer Officer role & where they report</span></p> <p> </p> <p><span style="font-weight: 400;">- Retention and expansion as a more powerful and less expensive source of revenue growth than acquisition</span></p> <p> </p> <p><span style="font-weight: 400;">- Improving the employee experience and customer experience by being a partner, rather than a vendor</span></p> <p> </p> <p><span style="font-weight: 400;">- Turning employees and customers into marketers</span></p> <p> </p> <p><span style="font-weight: 400;">- Inviting your customers to your all-hands employee meetings</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"> <em><span style="font-weight: 400;">Google Play</s