87. Why a Fractional CMO Could be the Key to Unlocking Your Startup’s Growth with Mark Coronna

<p><span style="font-weight: 400;">Startups looking to scale face challenges on every side of the business. How do you grow beyond your network? Where do you find the people you need to help you reach that goal?</span></p> <p><span style="font-weight: 400;">If you do things without a plan, you won’t get the maximum results you could have gotten. But insights from someone with years of experience might help you get there faster.</span></p> <p><span style="font-weight: 400;">In today’s episode with a fractional CMO,</span> <strong>Mark Coronna</strong> <span style= "font-weight: 400;">gives his own views on buyer enablement, building diversified revenue streams, and much more. With his storied background, his perspectives on growth, planning, and execution are lessons startups wouldn’t want to miss.</span></p> <p><span style="font-weight: 400;">Tune in as I pick the brain of this very practical CMO!</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mark’s storied background that led to him becoming a fractional CMO</span> <strong>[01:36]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Should startups consider getting a fractional CMO?</span> <strong>[03:31]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Insights on how growth has changed since the COVID pandemic</span> <strong>[06:03]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Long-term growth planning shouldn’t take a backseat</span> <strong>[08:58]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The 3 Ps investors look at</span> <strong>[19:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The move towards more digital activities and programs</span> <strong>[22:28]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weig