#87: Practice of Creativity with Seth Godin

Hear from the GOAT of marketing! Our guest this week is Seth Godin, marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA. Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone - not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!   Hala’s Wicked Self-Improvement Playlist: Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters. Get ready to listen, learn and profit. Follow the link in my show notes to check it out: https://podyssey.fm/list/id36564?utm_source=linkedin&utm_medium=partner&utm_campaign=yap   Links:    Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   01:21 - Seth’s Failures over his Career 03:36 - Why Imposter Syndrome is Widespread 05:25 - What is Permission Marketing? 07:51 - How to Know When Content is Relevant 10:13 - Explanation of Smallest Viable Audience  14:39 - Why We are Addicted to Stories 19:57 - What are Marketers Doing Wrong in 2020 22:27 - Personalization vs. Permission Marketing 24:16 - Seth’s Opinion on Automation Tools 27:22 - Why Seth Decided to Write His New Book, The Practice 29:09 - Problem on Focusing o