86: Twenty-five years of Pokemon w/ Tom Bateman

<div>Pokemon is thought to be the most valuable media franchise in the world, with an empire that straddles video games, television, cinema, trading cards, Pokemon Go and much, much more.<br> <br> This week on Deep Dive, journalist Tom Bateman takes us through the 25 year history of Pokemon, and how it has become one of Japan’s most successful and recognizable exports. <br> <br> <strong>Read more:</strong> </div> <ul> <li> <a href="https://www.bbc.com/news/world-asia-56178987">Monsters, mania and the unstoppable march of Pokemon</a> (Tom Bateman, BBC)</li> <li> <a href="http://content.time.com/time/magazine/article/0,9171,34342,00.html">Beware of the Pokemania</a> (Time Magazine, 1999)</li> <li> <a href="https://www.japantimes.co.jp/news/2021/02/26/business/tech/pokemon-25th-anniversary/">Pokemon still catching hearts as game franchise celebrates 25th anniversary</a> (The Japan Times)</li> </ul> <div><br> </div> <div> <strong>On this episode:<br> </strong>Tom Bateman: <a href="https://twitter.com/tomb8man">Twitter</a> | <a href="https://tombateman.me">Website</a> <br> Oscar Boyd: <a href="https://twitter.com/omhboyd">Twitter</a> | <a href="https://www.japantimes.co.jp/author/oscar-boyd/">Articles</a> | <a href="https://www.instagram.com/oscar.boyd/">Instagram</a><strong> <br> <br> Announcements</strong>:<br> Sign up to the <a href="https://www.japantimes.co.jp/email-newsletters/">Deep Dive mailing list</a> and be notified every time a new episode comes out. Get in touch with us at deepdive@japantimes.co.jp.<br> <br> Support the show! Rate us, review us and share this episode with a friend if you've enjoyed it. Follow us on <a href="https://twitter.com/japandeepdive">Twitter</a>, and give us feedback.<br> <br> This episode of Deep Dive may be supported by advertising based on your location. Advertising is sourced by Audioboom and is not affiliated with The Japan Times.<br> <br> <em>Photo: The Pokemon Company</em><strong><br> </strong><br> </div>