86. Quit Selling & Start Helping Your Prospect’s Buy: How to Grow Your Startup in 2021 with Bob Lambert

<p><span style="font-weight: 400;">Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling.</span></p> <p><span style="font-weight: 400;">If you’re a startup looking to grow your business, what are you to do then? Well, I’ve got the answer for you in our supersized episode today with my special guest.</span></p> <p><span style="font-weight: 400;">As Founding Partner of the Samurai Business Group,</span> <strong>Bob Lambert</strong> <span style="font-weight: 400;">has spent two decades helping small and mid-size businesses improve their growth. Today, he and I talked about everything from strategy and tactics to what folks to hire for sales roles to setting up your business for scale. </span></p> <p><span style="font-weight: 400;">Make this year a year of tremendous growth for your business by tuning in now!</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Resource Links:</strong><strong><br /></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brett Trainor Website (</span><a href= "https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Download The Growth Readiness Checklist (</span><a href="https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Samurai Business Group Website (</span><a href= "https://samuraibizgrp.com/"><span style= "font-weight: 400;">https://samuraibizgrp.com/</span></a><span style="font-weight: 400;">)</span></li> </ul> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Bob’s sales, marketing, and entrepreneurial background</span> <stron