86 - Becoming a Million Dollar Sales Producer w/ AJ Vaden

<p> </p> <p><span style="font-weight: 400;">Our guest today on She Sells Radio is AJ Vaden. She’s the CEO of Brand Builders Group and was instrumental in that company hitting multiple 7 figures in its first calendar year. AJ went from making $24k in a year, ready to quit because she felt so misaligned with other’s sales strategy to becoming a million-dollar producer, growing the company to 8 figures. She’s sharing with us how she found her groove and how she uses systems and structure to support her creativity and relationship building with her clients.</span></p> <p> </p> <p><span style="font-weight: 400;">AJ started her sales journey in college where she changed her major from Art to Advertising. She dove into the creative aspects of the major but noticed she wasn’t happy with entry-level salaries. She asked, how can I make more money? The answer was sales. From there, AJ attributes her progress to divine intervention. She met her to-be husband after being asked to start a company across the country. </span></p> <p> </p> <p><span style="font-weight: 400;">AJ has sold in a variety of ways and has pioneered just as many strategies in sales. The truth is, selling is not a universal world where there is one “correct” way. Times are changing and will continue to change. What has stayed true, though, is that AJ is not a transactional salesperson. It just doesn’t fit with who she is, but that doesn’t mean she wouldn’t be a successful saleswoman. The pressure and urgency that comes with transactional sales work can limit some women’s growth. When she decided to sell in a way that was aligned with her skills, she had to go back a few steps, but the growth she saw came this time in quantum leaps. AJ suggests trying a few versions of sales to find what your sweet spot is, and make it your own. </span></p> <p> </p> <p><span style="font-weight: 400;">When those leaps happened, AJ was going for quality over quantity. She decided who her ideal client was and surrounded herself in those networks. She didn’t want the relationsh