85. How To Successfully Pivot To A Virtual Event w/ Corey McCarthy

<p><span style="font-weight: 400;">64% of all event planners have never done a virtual or hybrid event before. About 60% of attendees have never been to a virtual or hybrid event. Those numbers are from just a few weeks ago.</span></p> <p> </p> <p><span style="font-weight: 400;">How can we know what makes a great virtual event so that we can host one?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/coreymccarthy/"><span style= "font-weight: 400;">Corey McCarthy</span></a><span style= "font-weight: 400;">, the CMO at</span> <a href= "https://socio.events/"><span style= "font-weight: 400;">Socio</span></a><span style= "font-weight: 400;">, about how to host great virtual events.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- What it took Socio to pivot itself and its clients to virtual and hybrid events</span></p> <p> </p> <p><span style="font-weight: 400;">- The characteristics of a great virtual event (including why you need an emcee)</span></p> <p> </p> <p><span style="font-weight: 400;">- Marketing insights for rethinking the customer journey during a pandemic</span></p> <p> </p> <p><span style="font-weight: 400;">- Creating communities, even virtual ones, increases brand loyalty and creates evangelists</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <p> </p> <p><span style="font-weight: 400;">- Socio.events</span></p> <p> </p> <p><span style="font-weight: 400;">- Corey on</span> <a href= "https://www.linkedin.com/in/coreymccarthy/"><span style= "font-weight: 400;">LinkedIn</span><span style= "font-weight: 400;"><br /></span></a></p> <p> </p> <p><span style="font-weight: 400;">- Steve Axel on</span> <a href= "https://www.linkedin.com/in/steveaxel/"><span style= "font-weight: 400;">LinkedIn</span></a></p> <p> </p> <p><a href="https://us.whogivesacrap.org/"><span style= "f