85: Building More Income Streams During COVID-19 Shutdowns with Ralphie Martinez

<p>No business has had a tougher time this year than physical-based businesses, and that is certainly the case for our guest, <strong>Ralphie Martinez</strong>. Ralphie owns <a href="https://www.martinezelitefitness.com/" rel="noopener noreferrer" target="_blank">Martinez Elite Fitness</a> in Northern California, and was just reaching his business’s peak when COVID-19 started to spread, rendering his <strong>business closed until further notice</strong>.&nbsp;</p><p>Ralphie is the definition of someone with an <strong>entrepreneur’s mentality</strong>. He was working a 9-5 job when he opened up his <strong>garage gym</strong> for friends to work out in. Friends would invite other friends, and before he knew it, he was teaching a class before going to his<strong> full time job</strong>, then coming home and teaching two more classes.&nbsp;</p><p>Like so many entrepreneurs, Ralphie turned his passion into something that not only <strong>helped other people, but made money</strong>. For the past 6 years, Martinez Elite Fitness has been a local success, gaining more and more members every year.&nbsp;</p><p>Even in an unprecedented time like 2020, Ralphie has found ways to keep his business going, regardless of <strong>shutdowns, curfews, and other roadblocks</strong>. Having a <a href="https://www.biggerpockets.com/blog/2016-05-05-5-reasons-positive-attitude-investing-real-estate" rel="noopener noreferrer" target="_blank"><strong>positive attitude</strong></a>, the support of his partner and family, and a strong community has helped him and his business stay fighting.</p><p>In This Episode We Cover:</p><ul><li>How to <strong>harness your passion</strong> and turn it into a business</li><li>The importance of having a partner who will <strong>push you to follow your dreams</strong></li><li>Why <strong>referral and word-of-mouth marketing</strong> is a very powerful tool</li><li>Knowing the “<strong>why</strong>” behind running your business (outside of making money)</li><li>Why you’ll need to<strong> think cre