84: Harder to Connect and Engage? Start by Getting Your Messaging Right w/Ryan Rhoten (Careerbrand)

<p>In this interview with Ryan Rhoten of brand messaging consultancy Careerbrand, author of the book CareerKred: 4 Simple Steps to Build Your Personal Brand &amp; Boost Credibility in Your Career, and the host of “The BRAND New You” podcast we discuss the importance of having clear messaging, leveraging storytelling and refining and promoting your personal brand as a seller.<br> </p> <p>We are in a world now and forever more where selling will be overwhelmingly digital and remote, and as a result having the right messaging is more important than ever, unfortunately we still see too many organizations pitching their products and services with features and jargon instead of delivering the simplicity and clarity buyers want and need.<br> <br> So what are the key elements that make for good messaging, and how do you leverage&nbsp;storytelling and personal brand to get the word out?</p> <p><a href="https://www.linkedin.com/in/ryanrhoten/" target="_blank">https://www.linkedin.com/in/ryanrhoten/</a></p> <p>#b2b #messaging #sales #personalbrand #marketing #valuemessaging #storytelling #valueselling #valuestory #CLOSE #neuromarketing #neuroselling #digitalselling #virtualselling #remoteselling #LinkedIN</p>