#83: Joe Skinner – How to turn short interviews into structured, high-production podcast episodes

Joe Skinner is the host and founding producer of American Masters: Creative Spark. American Masters: Creative Spark is a Webby-winning arts and culture podcast that explores what makes a master. Following the model of the signature PBS biography series, American Masters: Creative Spark celebrates diverse artists and cultural icons who represent a wide range of disciplines, from music and comedy to poetry and film. As Digital Lead for the award-winning national PBS documentary series "American Masters," Joe oversees digital content and strategy for the brand. This includes the production of original digital-forward culture and arts video series', audio series', as well as general content and engagement strategy for the "American Masters" PBS.org website and across all branded social accounts. In this episode, we talk about Joe’s experience with audio, video, and even photography, how he prepares for interviews, we compare notes on producing a narrative-interview podcast, and Joe explains how good storytelling comes from finding the elements of humanity and common ground with his interview subjects. Subscribe to American Masters: Creative Spark Learn more about American Masters Full transcript and show notes *** IF YOU LOVE CREATIVE ELEMENTS Follow Creative Elements on Instagram Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** SPONSORS Sign up for ButcherBox Get a free 45-day extended trial of Canva Pro Get a free month of Blinkist Premium Get 50% off your first three months of Sendinblue's premium account with promo code CREATIVE *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We e