83. How Sleep Number Grew Storytelling – Lisa Bailey

EP 83. -Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they would do differently with hindsight that you can learn from.   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     VIEW SHOW NOTES:  https://blog.kindredspeak.com/lisa-bailey-sleep-number-ep-83   Learn more about your ad choices. Visit megaphone.fm/adchoices