82: The Art and Science of Appointment Setting

<p>My guest today is <a href= "https://www.linkedin.com/in/barrycaponi/" target="_blank" rel= "noopener">Barry Caponi</a>, Principal and Founder of <a href= "https://www.caponipg.com/" target="_blank" rel="noopener">Caponi Performance Group</a>. Barry is an author, trainer, sales consultant and a damn good guy.</p> <p>Barry is a wealth of knowledge about the best ways to set appointments with decision makers. He shares some of the mindsets and skills that are necessary to become a kick ass appointment setter. Barry’s stuff is NO BS!</p> <p>The book we referenced, <em>Influence: The Psychology of Persuasion,</em> by Robert Cialdini is a must-read for business people and entrepreneurs who want to know about prospect motivation. <a href="https://a.co/3Hah0AF" target="_blank" rel= "noopener">You can find it here, on the No BS Sales Recommended Reading List</a>. </p> <p><a href= "https://nobssalesschool.us19.list-manage.com/subscribe?u=5800a15853b9d4896ba7b6604&id=1d8e3dc685" target="_blank" rel="noopener">Subscribe to the No BS Sales Newsletter</a></p>