82 - How to Turn 1 Client into Hundreds w/ Lesley Logan

<p><span style="font-weight: 400;">Our guest today is an amazing example of taking one customer and turning them into a boatload of raving fans who want to work with you and help you scale your business fast. Leslie Logan is a PMA Certified Pilates Teacher and has been studying and teaching since 2005. She also has eight years of retail management experience, and six years managing studios and was voted ‘Best Pilates in Los Angeles’ by Los Angeles Magazine. She’s here to share how she built such a successful business off the back of good relationships. </span></p> <p> </p> <p><span style="font-weight: 400;">Leslie’s journey to breaking through her first six figures started with managing a high-end boutique that she actually enjoyed. There, she learned about sales and relationships, but she knew she had a hard ceiling working for someone else. When she was invited to a pilates workout by a friend, she instantly knew she was hooked. When she moved to LA, but couldn’t find a class that fit her--so she started her own. Faster than she could imagine, she was booked to the point where she was working 7-days a week. She pivoted from her day-to-day job to teach as well. </span></p> <p> </p> <p><span style="font-weight: 400;">Getting booked early and often was a product of Leslie’s foundational mantra: get your first client obsessed with you, and they will get you every client. She poured herself into the first relationship she found and it paid off in the biggest way. She knew that when they walked out the door, people who ask them why they’re standing taller, feeling better, and looking great. Before she knew it, these clients were recommending her to dozens, who further referred her. It’s important to note that while she was pouring herself into these relationships, she wasn’t waiting around for referrals. She continued to be consistent and show up where she needed to at the same time. When she speaks to her potential clients, she tells them exactly what she does in a context that makes sense to who she is speaking to.