815. Work Hard & Be Nice To People: How Super Coffee CEO, Jimmy DeCicco, Has Scaled His Startup, Raised Money, And Learned To Become An Effective Leader

<p><span style="font-weight: 400;">Work hard and be nice to people. That’s</span> <span style="font-weight: 400;">CEO of Super Coffee, Jimmy DeCicco's simple, yet effective, business motto. Jimmy and his two brothers were looking to optimize their coffee by adding protein, coconut oil and monk fruit. Their post-practice pick-me-up eventually became their hit product Super Coffee, which has grown from a dorm room brew to hitting the shelves in Whole Foods, Target, Walmart, and beyond. We’re talking all about how Jimmy and his team have brought their vision of Super Coffee to life and the major lessons that he’s learned along the way.</span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Jimmy and his brothers came up with the idea for Super Coffee </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Fundraising and how that’s changed as Super Coffee has grown </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Challenges and highlights of scaling a business </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What has surprised Jimmy the most about his customer base </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The biggest lessons that Jimmy has learned so far </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Jimmy’s top three traits of a successful leader </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What’s coming up for Super Coffee in 2022 (including an ad in Super Bowl LVI!)</span></li> </ul> <p><br /> <br /></p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.viralsweep.com/sweeps/full/fc7d0c-101008?framed=1#c16611"> <span style="font-weight: 400;">ENTER TO WIN OUR $2,800 HOLIDAY SWEEPSTAKES!</span></a><