81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

<p class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='8jksm-0-0'><span style='font-size: 12pt;' data-offset-key='8jksm-0-0'>If you turn on the television or spend any time on social media, there is no doubt you&apos;ve heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber. </span></p> <ul> <li class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='3ijcq-0-0'><span style='font-size: 12pt;'><em>Now more than ever...</em></span></li> <li class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='3ijcq-0-0'><span style='font-size: 12pt;'><em>In these times of uncertainty...</em></span></li> <li class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='3ijcq-0-0'><span style='font-size: 12pt;'><em>As the doors may be closed...</em></span></li> </ul> <p class='draftjs-block' data-block='true' data-editor='7l24p' data-offset-key='1c028-0-0'><span style='font-size: 12pt;' data-offset-key='1c028-0-0'>It&apos;s understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?</span></p> <p class='draftjs-block' data-block='true' data-editor='7l24p' data-offset-key='7b8g3-0-0'><span style='font-size: 12pt;' data-offset-key='7b8g3-0-0'> </span></p> <p class='draftjs-block' data-block='true' data-editor='7l24p' data-offset-key='dse10-0-0'><span style='font-size: 12pt;' data-offset-key='dse10-0-0'>The answer is now.</span></p> <p class='draftjs-block' data-block='true' data-editor='7l24p' data-offset-key='8hgg4-0-0'><span style='font-size: 12pt;' data-offset-key='8hgg4-0-0'> </span></p> <p class='draftjs-block' data-block='true' data-editor='7l24p' data-offset-key='3co18-0-0'><span style='f