# 81: What is Risk? The Dark Side of the Moon, Part I.

<p>Sometimes our most valuable work is done when we review that which <em>we think we know for sure.</em></p> <p>So to start off this new year, we have a short but potentially really important conversation on one of the most fundamental concepts in our work: risk. What is it, fundamentally, and what are we doing to incorporate risk that is worthwhile, and what are we doing that may be wasteful?&nbsp;</p> <p>Let’s jump in.</p> <p><em>This is part of a series called </em><em><strong>The Dark Side of the Moon</strong></em><em>: the elements of process we don’t always like to spend time on but have a huge cost if we avoid them.</em></p> <p><em>We’ll cover risk, selling disciplines, and red flagging, all along with our friends. I hope you find it a useful trip... See you on the other side.</em></p>