#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars

<p>Selling direct to the consumer seems to be the future for many brands these days. But what is a transition to D2C like for a major corporation that traditionally has sold to wholesalers? At Shoptalk, we spoke with Balki Subramanian about Mars’ D2C strategy and the various operational hurdles to get there. Listen in to learn more about what makes a D2C business successful, the importance of creating products that appeal to customer trends, and insights into recent acquisitions Mars has made.</p>