8. What are Roots of Good Storytelling? with Thrive Global, Kavita Lokchander

<p>What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from.</p> <p> </p> <p><strong>SHOW NOTES:</strong> <a href= "https://blog.kindredspeak.com/social-influencers-episode-7">https://blog.kindredspeak.com/roots-good-storytelling-thrive-global-kavita-lokchander-episode-8</a></p> <p><strong>INSTAGRAM:</strong> <a href= "https://www.instagram.com/iamsarahpanus">https://www.instagram.com/iamsarahpanus</a></p> <p><strong>LINKEDIN:</strong> <a href= "https://www.linkedin.com/in/spanus/">https://www.linkedin.com/in/spanus/</a> </p> <p><strong>SARAH WEBSITE:</strong> <a href= "http://www.kindredspeak.com/">www.kindredspeak.com</a> </p>