8 Tools To Optimize Your Old Content For New Conversions

<p>#content #socialmedia #marketing</p> <h2><br></h2> <h2><strong>1. Find your higher-ranking pages</strong></h2> <p>How much current traffic a page is generating is not quite a reliable metric to see what pages need updates.</p> <p>A better way to estimate any page potential is to look at its rankings.</p> <p>The logic is simple: when a page ranks on page two, it may not get any clicks, but just a little push could take it to page one to see a huge traffic boost.</p> <h2><strong>2. Set up conversion monitoring</strong></h2> <p>Monitor your on-page clicks and interactions to understand your page visitors. How well you understand them determines your conversion optimization success. You need to know what they are looking for to serve them better.</p> <h2><strong>3. Optimize in-#content calls to action</strong></h2> <p>The best way to increase conversions from within your #content is to integrate calls to action into the article. In other words, don’t let ctas interrupt your visitors’ reading. Your in-#content ctas should hook your page users by providing solutions and promising answers.</p> <h2><strong>4. Look at your organic competitors</strong></h2> <p>Often, simply scrolling through your competitors’ sites can be quite enlightening:</p> <p>➢ What are they doing to engage their visitors?</p> <p>➢ Are they implementing something ingenious or creative?</p> <p>➢ How are they prompting their visitors to pause and hang around? (this is a hard thing as web users often access your site while in the middle of a task, from a mobile device or a smart speaker assistant.)</p> <p>➢ How do they structure their web pages to make them readable as well as to pursue more ranking opportunities?</p> <h2><strong>5. Come up with more ways to engage your users</strong></h2> <p>People are increasingly wary of giving away their private information (including their email address). It takes more than an opt-in form or a free download to get them to leave some traces of their presence on your site.</p> <h3><strong>6. </strong>Intelligent c