8 STEPS TO OPTIMIZE IMAGES FOR SEO

<p><strong>#seo #searchengineoptimization #marketing</strong></p> <p>Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.</p> <p>First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.</p> <p>To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.</p> <p>Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo</p> <h2><strong>1. Resize your images</strong></h2> <p>Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).</p> <h2><strong>2. Optimize image file names</strong></h2> <p>Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.</p> <h2><strong>3. Use alt tags</strong></h2> <p>Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.</p> <h2><strong>4. Include captions</strong></h2> <p>Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.</p> <p>Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.</p> <h2><strong>5. Use unique images</strong></h2> <p>Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written