8. Marketing in 2030

As the behavior and preferences of consumers shift in the future, and data is never in short supply, how should brands adapt to the change? Join Jo Lepore, Global Foresight Lead for North America as we explore the impacts of our fast-changing world for brands and marketers. In this episode, we speak with Rose Jia, Head of Growth Marketing at Amazon about the need to adapt communication methods and marketing styles to meet new consumer needs. Dr Koen Pauwels, Distinguished Professor of Marketing at Northeastern University pressure tests the tried and true marketing fundamentals against modern brand expectations. And Martin Guerrieria, Global Head of Research at Kantar BrandZ provides insights from the global top 100 most valuable brands and the growing importance of building brands with meaningful differentiation, starting with smart business questions. How should brand owners and business strategists best prepare for consumer expectations in this new decade? Join us as we discuss Marketing in 2030. ——— You can help us improve the show by https://docs.google.com/forms/d/e/1FAIpQLSd30nPekD2rrCD6pdn4JtWBnDOCoR8E4ttuaw_nunj8deZenw/viewform (taking a quick survey). Copyright 2021 Global Foresight at Mars Wrigley. All views are our own.