
79 SaaS Deep Dive with Johnny Tong
Elrè Van wyk
Description
<p>We talk with Johnny Tong about how he bought a SaaS and is now struggling to grow it. Should he rebuild it? Dive into marketing? Rework the onboarding flow? Buy a bunch of ads? </p><p><br> 00:00 Intro <br> 02:47 What Johnny is looking for <br> 10:01 SurveyBot overview <br> 15:29 Buyer's guide <br> 22:00 "The funnel" <br> 28:45 Onboarding friction <br> 33:49 The ups and downs of build vs buy <br> 41:19 Conversion rate <br> 44:19 Marketing vs coding <br> 50:47 The end goal <br> 57:43 Getting professional help <br> 59:00 Deeper understanding <br> <br> Timestamps created with https://clips.marketing by @cgenco <br> <br> Buy Grow Repeat Podcast: https://buygrowrepeat.com/ <br> Find Johnny here: https://twitter.com/johnnytong <br> <br> Books: <br> <br> - The War of Art <br> - The Artist's Way</p>