#79: Let's Talk a LITTLE Loyalty - Summary of Loyalty Success and Storytelling in South Afric‪a‬

<p>Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called “ My School, My Village, My Planet” which won 8 international awards.</p> <p>Helène herself was named "Loyalty Personality of the Year" in 2015 and this short summary discusses her approach to loyalty which includes &nbsp;balancing both transactional and emotional loyalty.</p> <p>We also discuss her passion for storytelling as a powerful tool for business and loyalty marketing professionals and some great examples of innovative loyalty concepts in South Africa.&nbsp;</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://podcasts.apple.com/ie/podcast/7-award-winning-loyalty-success-storytelling-in-south/id1477471222?i=1000453752189"><strong>Let's Talk Loyalty #7: Award-winning Loyalty Success and Storytelling in South Afric‪a‬</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/helene-brand-44081716/"><strong>Helène Brand</strong></a><strong>&nbsp;</strong></p> <p><strong>3) </strong><a href="https://www.globalcitizen.org/en/"><strong>Global Citizen&nbsp;</strong></a></p>