#79 - JAMIE WILD - On purposeful business, beyond dry-Jan and creating an original non-alcoholic spirit in Scotland

<p>Jamie Wild is the Co-Founder and creative lead at <a href="https://feragaia.com/" rel="noopener noreferrer" target="_blank">Feragaia</a> (<a href="https://www.instagram.com/Feragaia/" rel="noopener noreferrer" target="_blank">@feragaia)</a> whose bold vision ‘to redefine alcohol-free drinking’ fuels the differentiated positioning and confidence of The Original Free Spirit. Jamie previously worked in the spirit business at Pernod Ricard and Sipsmith.</p><p>Feragaia, its name, meaning “Wild Earth” in Latin and Greek, is a small batch 0.0% ABV spirit that is distilled using age-old techniques in the first working 0.0% ABV distillery in Scotland, It’s 14 carefully selected land and sea botanicals are expertly distilled to create a refreshing depth of flavour. In November 2021, Feragaia announced it had received £1.5 million investment, from Scotland’s leading conservationist, Andres Povlsen and In March 2022, Feragaia became B Corp accredited.</p><p><strong>Get 20% off at </strong><a href="https://feragaia.com/" rel="noopener noreferrer" target="_blank"><strong>Feragaia’s website </strong></a><strong>with code HUSLER.</strong> </p><p><strong><em>WHAT WE CHAT ABOUT</em></strong></p><p>-B-Corp certification and being a force for good in the world</p><p>-Creating an original non-alcoholic spirit that doesn’t seek to replicate alcohol</p><p>-Challenging someone’s palette in order to help them engage in the moment </p><p>-Being an entrepreneurial child</p><p>-Supporting the Scottish environment and the environmental benefits of seagrass meadows</p><p>-Why people drink alcohol and social expectations that surround it</p><p>-Beyond dry-january</p><p>-The irony of drinking alcohol on a date and becoming less like yourself</p><p>-Building a brand around the sense of grounding you feel in nature</p><p>-Creating a new business in a purposeful way</p><p>-Focusing on the path not the prize</p><p><strong><em>HOSTS</em></strong><em> </em></p><p>Adam Husler (@adamhusler) &amp; Holly Husler (@iamhollyhusler). Follow us @theh