78. You Make It Happen: Samantha Wills' biggest lessons from shutting down her multi-million dollar business (Samantha Wills Jewellery)

<div data-block-id="block-9deb2008-db54-440e-b4db-555b15b0ac31">One of the most iconic things cult-followed jewellery Founder Samantha Wills did at the height of her business career was shut the whole thing down. With not only one of the most unconventional 'exits' in business but also a very non-traditional business path to success too, Samantha shared all of the lessons from her years in business with us, especially the tough-earned ones, at our recent Unconvention event.</div> <div data-block-id="block-9deb2008-db54-440e-b4db-555b15b0ac31">  </div> <div data-block-id="block-9deb2008-db54-440e-b4db-555b15b0ac31"> Covering everything from one of the biggest mistakes she made in business, to overcoming her darkest moments in life, and to her exact process in coming to terms with shutting down a successful business, Samantha doesn't hold back in sharing the truths of her lessons as an entrepreneur. This is not one to miss, and if you haven't listened to our interview with her earlier this year on The Make It Happen Show covering some of her leading strategies to $10M+ revenue, have a listen to episode #53 first, then jump back into this one for the full story.</div> <div data-block-id="block-9deb2008-db54-440e-b4db-555b15b0ac31">  </div> <div data-block-id="block-9deb2008-db54-440e-b4db-555b15b0ac31"> Timestamps:</div> <div data-block-id="block-b5a19a92-4de7-4cde-b1ac-e1a40ae00492"> 2:09 - How Samantha Wills started, built and shut down her business Samantha Wills Jewellery</div> <div data-block-id="block-78308f3c-17ac-462a-ae63-0071d05ab999"> 4:41 - The biggest business mistake Samantha has made</div> <div data-block-id="block-0fad9085-98e6-42b8-ad28-e5ae8b49c4ba"> 8:58 - The value of authenticity in brand building and customer loyalty</div> <div data-block-id="block-410c967d-e1e1-42f7-91d0-631faf0ca7db"> 10:23 - How Samantha turned one of her darkest moments in life into finding her life calling</div> <div data-block-id="block-7af61989-d540-4c49-9f21-fe160edaaac0"> 14:37 - What led Samantha to the decision of cl