78: Clockworking Content with Lacy Boggs

<p><span style="font-weight: 400;">What’s holding you back from delegating your content?</span></p> <p> </p> <p><span style="font-weight: 400;">There are many reasons we hear from our Clockwork clients as to why they “can’t” delegate their content:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Only I can write what’s in my head</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">No one else will sound like me</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">My audience is used to hearing from me</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">I’m the face/voice of my company</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">I don’t have the budget</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Our guest today on the Run Like Clockwork podcast, Lacy Boggs, totally gets it. As the Director of the</span> <a href="http://www.lacyboggs.com"><span style= "font-weight: 400;">Content Direction Agency</span></a><span style= "font-weight: 400;">, she has worked with hundreds of personality-driven businesses to help them get their content writing and marketing off of their plates with confidence.</span></p> <p> </p> <p><span style="font-weight: 400;">Topics Lacy + Adrienne discuss in this episode:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What is a personality-driven brand?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How does a personality-driven brand business clockwork their content off their plate?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is a brand voice + why does it matter when delegating content?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Questions to ask when hiring a copywriter</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Repurposing content as a strategy when clockworking</span></li> <li style="font-weight: 40