77. The Science of Video (& the New Metric That Matters Most) w/ Ethan Beute

<p><span style="font-weight: 400;">When there’s a face present, 70% of our gaze goes straight to it.</span></p> <p> </p> <p><span style="font-weight: 400;">The problem that recorded video solves right now is the problem that it’s always solved. Video connects you to people in an immediate and intimate way that faceless digital communication scientifically cannot do. In this episode, I’m excited to unpack some of the science about video that I shared recently at Narrative Science’s</span> <a href= "https://narrativescience.com/data-storytelling-summit/"><span style="font-weight: 400;"> Data Storytelling Virtual Summit</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">I’m</span> <a href= "https://www.linkedin.com/in/ethanbeute/"><span style= "font-weight: 400;">Ethan Beute</span></a><span style= "font-weight: 400;">, Chief Evangelist at</span> <a href= "https://bombbomb.com/"><span style= "font-weight: 400;">BombBomb</span></a><span style= "font-weight: 400;">, host of</span> <a href= "https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/"> <span style="font-weight: 400;">The Customer Experience Podcast</span></a><span style="font-weight: 400;">, and co-host of the CX Series on the</span> <a href= "https://sweetfishmedia.com/b2b-growth/"><span style= "font-weight: 400;">B2B Growth Show</span></a><span style= "font-weight: 400;">, here today to share what I’ve learned about the science of video from 3 amazing podcast guests.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- Our essential human interest in faces (and how our attention wanes when we see a profile instead</span></p> <p> </p> <p><span style="font-weight: 400;">- The way that video makes us think we’re in close proximity emotionally</span></p> <p> </p> <p><span style="font-weight: 400;">- How video jumpstarts social bonding</span></p> <p> </p> <p><span style="font-weight: 400;">- The metric that I argue ma