76: What does your brand promise?

The name of your organization--even your name--can raise or lower the value of anything connected to it.   How do know if it's valuable? And how do you increase that value?    We would love your questions and comments for future episodes: Email <a href='mailto:mike@successamplified.com'>Mike</a> and <a href='mailto:mark@hipsocket.net'>Mark</a>.