75: What Drives Nonprofit Giving? Insider Tips to Optimize Your Fundraising - Interview with Tim Kachuriak, NextAfter

<h3>Join me on the Fast Track to Grant Writer: teresahuff.com/vip</h3> <hr /> <h3>How Can You Optimize Your Fundraising?</h3> <div> <div> <div> <div> <p>What drives people to give? And what stops people from giving?</p> <p>That's what Tim Kachuriak and his team at <a href= "https://www.nextafter.com/" target="_blank" rel= "noopener">NextAfter</a> have made their mission to discover. </p> <p>They've put a nonprofit spin on behavioral science by turning the nonprofit donation landscape into their research lab, and it's <em>fascinating</em>.</p> <p>Since fundraising is one of the biggest efforts in nonprofit work, I sat down with Tim to find out his top tips to help you optimize your fundraising.</p> </div> </div> <div> <h3>Key Takeaways:</h3> <ul> <li>How Tim learned to leverage his network and get comfortable talking to people</li> <li>Invite people to be a part of the cause</li> <li>How they run experiments, conduct mystery donor studies, and map the journey from the donor's perspective</li> <li>What motivates people to give</li> <li>Tactical and strategic tips for emails and creating your unique value proposition</li> <li>4-part framework: Appeal, Exclusivity, Credibility, Clarity</li> <li>Speak the donor's language, not your organization-speak</li> </ul> <h3>Two Types of Research:</h3> <ol> <li><strong>Forensic research</strong> - The team collects large amounts of data to look for patterns</li> <li><strong>Applied research</strong> - The live samples are treated as a lab to figure out what works</li> </ol> <hr /> <h3>Related Resources:</h3> <ul> <li><a href="https://www.niosummit.com/" target="_blank" rel= "noopener">Nonprofit Innovation & Optimization Summit</a></li> <li><a href="https://thebrainybusiness.com/podcast/" target= "_blank" rel="noopener">The Brainy Business Podcast</a> with Melina Palmer</li> <li>Book: <a href="https://amzn.to/3q64Wqx" target="_blank" rel="noopener"><em>Neuro Web Design: What Makes them Click?</em></a></li> </ul> <div> <h3>Meet Tim Kachuriak:</h3> </div> <div> <div>Tim Kachuriak